Every business loses trust somewhere.
I find where. Then I redesign it.

I help businesses with brand identity, websites, content and photography — especially when the way they present themselves no longer matches the business behind it.

Brand identity · Websites · Content · Photography

Show me your business
Portrait of Filip Placzek

One perspective.
The whole picture.

Brand, website, content and photography shape the same impression. I connect them so the business looks, speaks and works like one.

  1. Understand the business.

    The business, its audience, its direction and what already works.

  2. Find what isn’t working.

    The unclear offer, weak touchpoint or disconnect that costs trust.

  3. Create what’s actually needed.

    The identity, website, content or campaign the problem calls for.

  4. Connect it into one business.

    Website fits branding. Social fits website. Photography fits positioning.

  5. Improve what doesn’t work.

    Response, performance and feedback reveal the next improvement.

Where businesses
lose trust.

Most briefs begin with a symptom. These are the ones I hear most.

Our business grew. Our brand didn’t.

Brand strategy · Identity · Website

People see us, but everything feels disconnected.

Creative direction · Social · Brand system

The business is professional. The website doesn’t show it.

Web design · UX · Photography

Customers still don’t understand what we offer.

Positioning · Messaging · Website content

We need one thing done properly, not an entire rebrand.

Focused design · Content · Digital or print

What needs
to work better?

The practical capabilities, grouped by what they need to improve.

Identity, photography, video and print.

When the business is better than the way it is currently presented.

Websites, UX and digital experience.

When using the business feels more difficult than it should.

Positioning, content, social media and campaigns.

When there is something valuable to say, but no clear system for saying it.

Strategy, priorities and development.

When the business is doing a lot, but does not know what deserves attention first.

Not sure what your business needs?

Good. You don’t have to.

Show me the business. I’ll look at what people see, understand and experience, then identify what deserves attention first.

Show me your business

You work with me.
Not through me.

No account manager. No handovers between strategy, design and execution. I stay involved from the first question to the final detail.

Strategy should not disappear when design starts. Design should not disappear when implementation begins.